Pharmacy Technology & Management Review

Pharmacy Technology & Management Review

Automated Cash Pricing: Optimizing Revenue and Empowering Staff

How RxCash+ from RedSail Technologies offers Bremo Pharmacy a cash pricing solution that ensures consistency, competitiveness, and optimized revenue. | Sponsored

Aug 13, 2025
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by Will Lockwood

Independent pharmacies today face significant challenges, often struggling with low reimbursements from pharmacy benefit managers (PBMs) and a constant need to find new revenue streams. Pharmacy staff is often buried in the day-to-day tasks of managing operational details that can be better handled with the effective use of technology. One example of an ongoing operational challenge is cash pricing for prescriptions, which is often inconsistently managed with labor-intensive, manual efforts. Cash pricing is an essential administrative pricing task and a vital underpinning of revenue, but without the right tools, it diverts focus from patient care.

At Bremo Pharmacy, located in Richmond, Va., and serving both community patients and long-term care (LTC) facilities, RxCash+ has had just this impact, turning the cash pricing management workflow from a burden into a strategically beneficial tool.  Bremo Pharmacy’s retail location offers a strong medication synchronization program, adherence packaging, compounding, clinical services, and delivery. The LTC pharmacy serves approximately 500 group homes across Virginia with delivery and shipping. Both locations integrate clinical services and rely heavily on pharmacy technicians to elevate pharmacists’ roles in the delivery of care.

The emergence of data-driven pricing automation technology, such as RxCash+ from RedSail Technologies, offers pharmacies a solution that ensures consistency, competitiveness, and optimized revenue. Crucially, this newfound efficiency also allows pharmacy staff to take on elevated roles and dedicate more time to high-value clin…

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