PrimeRx Launches First-Ever Real-Time Marketplace Integration in the Dispensing Workflow

News | The industry’s first pharmacy software platform to embed a competitive drug procurement solution directly into the dispensing workflow.

Oct 07, 2025

∙ Paid

PrimeRx has announced the launch of its real-time pharmaceutical marketplace integration within PrimeRx Enterprise and PrimeRx CLOUD, making it the industry’s first pharmacy software platform to embed a competitive drug procurement solution directly into the dispensing workflow. Pharmacies can now compare prices, select cost-effective NDCs, and place purchase orders, all without leaving the PrimeRx system.

Learn More About Smart Integration

PrimeRx Enterprise and PrimeRx CLOUD are award-winning pharmacy management platforms, trusted by thousands of pharmacies nationwide to manage dispensing, inventory, communication, compliance, and reporting. PrimeRx Enterprise offers an on-premise solution for pharmacies that prefer localized control and direct system access, while PrimeRx CLOUD delivers the same robust capabilities through a secure, web-based platform.

Listen To The Podcast

PrimeRx has achieved an industry milestone by fully integrating its real-time pharmaceutical marketplace, PrimeRx MARKET, directly into the core dispensing platforms, PrimeRx Enterprise and PrimeRx CLOUD. This strategic implementation positions PrimeRx as the first pharmacy software platform to embed a competitive drug procurement solution directly into the essential workflow. The integration provides users with instant access to procurement tools, allowing them to compare pricing from over 40 vetted wholesalers (from conversation history) and place purchase orders within the PrimeRx system, eliminating the need for system toggling. PrimeRx CEO Ketan Mehta notes that granting pharmacies direct control over purchasing is vital for optimizing cash flow and profits. This capability assists in diversifying supply and streamlining operations at a time when tariffs and economic pressures are impacting the industry. This integration is a foundational element of the broader PrimeRx Pharmacy Ecosystem. For detailed information, listeners should access Episode #12: PrimeRx Launches First-Ever Real-Time Marketplace Integration of the Pharmacy Podcast: Tech Trends.

Now with this integration, PrimeRx Enterprise and PrimeRx CLOUD users can directly access PrimeRx MARKET, a smart pharmaceutical marketplace featuring more than 40 vett…

Keep reading with a 7-day free trial

Subscribe to Pharmacy Technology & Management Review to keep reading this post and get 7 days of free access to the full post archives.