AI First: Synerio Takes on Routine Pharmacy Work

Direct Access | Synerio SVP of Product Brad Crosslin talks about how AI is can offer a life line to pharmacies drowning in repetitive, often administrative tasks.

Nov 24, 2025

∙ Paid

Pharmacies are drowning in repetitive tasks. From managing refills, prescription status inquiries, and inventory, to phone calls with prescribers and PBMs, there are so many tasks that consume the valuable time of pharmacists and technicians and detract from patient care. In this interview, Pharmacy Technology & Management Review’s Will Lockwood hears from Synerio SVP of Product Brad Crosslin about fundamentally reshaping this dynamic.

Learn More About Synerio

PTMR: From your perspective, how is AI (artificial intelligence) reshaping pharmacy today, and what do you see as the biggest opportunities ahead?

Thanks for reading Pharmacy Technology & Management Review! This post is public so feel free to share it.

Brad Crosslin: AI is fundamentally changing how work gets done in a pharmacy. The most immediate impact is in removing the repetitive tasks that have long consumed pharmacists’ and technicians’ time. When those routine interactions — like answering the same call 20 times a day or repeatedly checking prescrip…

Continue reading this post for free, courtesy of The Editors.

Or purchase a paid subscription.